Privacy Policy

Last updated: [22nd August 2026]

This Privacy Policy describes how Mama Yu Limited (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from mamayu.co (the "Site"), interact with us at markets, pop-ups or events, message us via WhatsApp, Instagram, TikTok or other social media, or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, market customer, social media follower, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

WHAT PERSONAL INFORMATION WE COLLECT

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we mean information that identifies, relates to, describes or can be associated with you.

INFORMATION WE COLLECT DIRECTLY FROM YOU

Information that you directly submit to us through our Services may include:

Basic contact details including your name, address, phone number, and email.
Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Shopping information including the items you view, add to your cart, or add to your wishlist.
Customer support information including anything you choose to include in communications with us, for example when sending a message through the Services or by email.
Review information including any product or recipe reviews you submit, and the name or username you choose to display alongside them.
In-person information including your name, email address, or phone number if you sign up to our mailing list or otherwise share your details with us at a market, pop-up, or event.
Social media and messaging information including your name, username/handle, and the content of any messages you send us via WhatsApp, Instagram, TikTok, or other social media platforms. Please note that these platforms are operated by third parties, and your use of them is also subject to their own privacy policies.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

INFORMATION WE COLLECT THROUGH COOKIES

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

INFORMATION WE OBTAIN FROM THIRD PARTIES

We may also obtain information about you from third parties who support our Site and Services on our behalf, including:

Our e-commerce and checkout platform, which manages order processing and payment.
Our website hosting provider.
Our email marketing platform, which collects information such as your email address and how you interact with our marketing emails.
Our payment processor(s), who collect payment information (e.g., card details, billing address) to process your payment and fulfil your order.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties, and are not responsible for any third party's own policies or practices. See "Third Party Websites and Links" below.

HOW WE USE YOUR PERSONAL INFORMATION

Providing Products and Services. We use your personal information to process payments, fulfil orders (including batch drops), send order and account-related notifications, manage returns and exchanges, and enable you to post reviews.
Marketing and Advertising. With your consent (or otherwise in accordance with applicable law), we use your personal information via our email marketing platform to send marketing emails about upcoming batch drops, new products, and promotions. You can unsubscribe at any time — see "Managing Communication Preferences" below.
Security and Fraud Prevention. We use your personal information to detect, investigate, and take action regarding possible fraudulent, illegal, or malicious activity.
Communicating with You. We use your personal information to provide customer support and improve our Services. This is in our legitimate interests in being responsive to you and maintaining our business relationship with you.

COOKIES

We use Cookies on our Site to power and improve it (including to remember your actions and preferences), and to run analytics so we can better understand how visitors use the Services. For information about Cookies related to our Shopify checkout, see https://www.shopify.com/legal/cookies.

Most browsers automatically accept Cookies by default, but you can set your browser to remove or reject them through your browser controls. Removing or blocking Cookies may negatively affect your experience of the Site and may cause some features to work incorrectly or become unavailable.

HOW WE DISCLOSE PERSONAL INFORMATION

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. This may include:

Our e-commerce and checkout platform, which processes orders and payments.
Our website hosting provider.
Our email marketing platform, which we use to send marketing communications.
Our payment processor(s).
When you direct us or otherwise consent to disclosure of your information to a third party.
To comply with any applicable legal obligation, enforce our Terms of Service, or protect the rights, property, or safety of Mama Yu Limited, our users, or others.
In connection with a business transaction such as a sale, merger, or reorganisation of our business.

We do not sell your personal information, and we do not use or disclose sensitive personal information to infer characteristics about you.

USER GENERATED CONTENT

The Services may allow you to post product reviews or other user-generated content. If you submit content to any public area of the Services, it will be public and accessible to anyone.

We do not control who accesses information you choose to make public, and are not responsible for the privacy, security, accuracy or use of any information you disclose in this way.

THIRD PARTY WEBSITES AND LINKS

Our Site may link to websites or platforms operated by third parties, including our stockists and brand partners. If you follow a link to a site not affiliated with or controlled by us, you should review that site's own privacy policy. We do not guarantee and are not responsible for the privacy or security practices of third-party sites.

CHILDREN'S DATA

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, please contact us using the details below to request that it be deleted.

SECURITY AND RETENTION OF YOUR INFORMATION

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit, so we recommend against using unsecure channels to send us sensitive information.

How long we retain your personal information depends on factors such as whether we need it to provide the Services, comply with legal obligations (including tax and accounting requirements), or resolve disputes.

YOUR RIGHTS AND CHOICES

Under UK GDPR, you have the following rights in relation to your personal information, subject to certain exceptions:

Right to Access. You can request access to the personal information we hold about you, and details of how we use and share it.
Right to Erasure. You can request that we delete personal information we hold about you.
Right to Rectification. You can request that we correct inaccurate personal information we hold about you.
Right to Data Portability. You can request a copy of your personal information in a portable format, or ask us to transfer it to a third party, in certain circumstances.
Right to Restrict Processing. You can ask us to stop or restrict how we process your personal information.
Right to Withdraw Consent. Where we rely on your consent to process personal information (for example, marketing emails), you can withdraw that consent at any time.
Right to Object. You can object to our processing of your personal information in certain circumstances, including direct marketing.
Right to Complain. You have the right to lodge a complaint with the relevant data protection supervisory authority.

You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising them. We may need to verify your identity before responding to a request.

Managing Communication Preferences. We send marketing emails via our email marketing platform. You can opt out at any time using the unsubscribe link in any marketing email, or by contacting us directly. If you opt out, we may still send you non-promotional emails, such as those about your account or an order you've placed.

CONTACT

Should you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights available to you, please email us at:

hello@mamayu.co